Before taking up this profession, Greta, trained in set design, advised leading clothing and shoe brands on product image and exposure. Flora, a textile designer, created the collections of a well-known local shoe brand. This background in art and design would later show in each one of their creations.
Tired of typical, boring, and aesthetically backward shoe designs, Greta and Florencia decided to venture into the dance shoe market, and so created GRETAFLORA.
It was not until October 2009 that GretaFlora opened their first retail shop, located in the exquisite Palermo Soho district. Currently, GRETAFLORA exports to Europe, the US, and now Australia through Shoes To Tango.
Without sacrificing the technical quality of the product, GRETAFLORA maximizes the aesthetic potential, guaranteeing comfortable shoes and happy feet all night long!